Separation Anxiety and Beyond

Separation Anxiety and Beyond, Website design, Branding, & Content Production

Separation Anxiety & Beyond is a leading behavioral dog training service based in Washington D.C. and is a recent recipient of the Top Petcare Provider of 2022 award by Washington Magazine. Through articulate care, digital as well as in-person training, and non-violent dog training, SA&B is helping dogs feel safe and happy alone. In 2020, RCAD was selected by Founder Tracy Krulik to design the visual identity for the expanding brand and new website. The work evokes colors that are representative of inner peace and the site's minimalist design displays the care and attention to detail SA&B feels towards every client. The custom logo and site design are inspired by both the literary and the psychological, an accurate depiction of the calming serenity Tracy and her team can bring to your panicked pup. The SA&B brand represents the ability to teach your pup to breathe and find its happy place. RCAD’s site build successfully demonstrates the ability of responsiveness on all webpages and browsers as well as mobile screens to further promote a calming user experience.

Art Direction
Graphic Design
Web Development